20 Nov Why we use Ammonia based colour over MEA based colour brands.
MEA + AMMONIA – For years there has been a debate between 𝐀𝐌𝐌𝐎𝐍𝐈𝐀 & 𝐌𝐄𝐀 𝐛𝐚𝐬𝐞d 𝐜𝐨𝐥𝐨𝐮𝐫𝐬 𝐬𝐲𝐬𝐭𝐞𝐦𝐬.
When a colour DOES NOT contain Ammonia, they usually REPLACE it with just another chemical compound such as 𝑀𝐸𝐴.
Ammonia & MEA provide the alkalinity needed to penetrate the colour molecules and to help the peroxide lighten the existing pigments with the hair. 𝑨𝒎𝒎𝒐𝒏𝒊𝒂 is a gas-based chemical, so it evaporates in a short time and leaves the hair completely, while 𝑴𝑬𝑨𝒔 are a liquid or oil-based, oxidates the hair long after the client has left the salon. FYI: 𝑶𝒖𝒓 𝒃𝒐𝒅𝒚 𝒏𝒂𝒕𝒖𝒓𝒂𝒍𝒍𝒚 𝒑𝒓𝒐𝒅𝒖𝒄𝒆𝒔 𝑨𝒎𝒎𝒐𝒏𝒊𝒂 𝒊𝒏 𝒐𝒖𝒓 𝒔𝒘𝒆𝒂𝒕 𝒂𝒏𝒅 𝒘𝒉𝒆𝒏 𝒘𝒆 𝒅𝒊𝒈𝒆𝒔𝒕 𝒑𝒓𝒐𝒕𝒆𝒊𝒏, INTERESTING?
Did you know that some anecdotal evidence suggest that higher levels of 𝑴𝑬𝑨 𝒄𝒂𝒏 𝒃𝒆 𝒎𝒐𝒓𝒆 𝒅𝒂𝒎𝒂𝒈𝒊𝒏𝒈 𝒕𝒐 𝒉𝒂𝒊𝒓 𝒂𝒏𝒅 𝒎𝒐𝒓𝒆 𝒊𝒓𝒓𝒊𝒕𝒂𝒕𝒊𝒏𝒈 than a corresponding equivalent level of the typical alkalizer, ammonia (in the form of ammonium hydroxide)?
The findings of the study ”…𝒔𝒉𝒐𝒘 𝒂𝒏 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒆 𝒊𝒏 𝒅𝒂𝒎𝒂𝒈𝒆 𝒇𝒓𝒐𝒎 𝑴𝑬𝑨-𝒃𝒂𝒔𝒆𝒅 𝒇𝒐𝒓𝒎𝒖𝒍𝒂𝒕𝒊𝒐𝒏𝒔, 𝒖𝒑 𝒕𝒐 85% 𝒗𝒆𝒓𝒔𝒖𝒔 𝒂𝒎𝒎𝒐𝒏𝒊𝒂 𝒊𝒏 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒆𝒙𝒕𝒓𝒆𝒎𝒆 𝒄𝒂𝒔𝒆. 𝑯𝒆𝒏𝒄𝒆, 𝒊𝒇 𝒕𝒉𝒆 𝒐𝒅𝒐𝒓 𝒐𝒇 𝒂𝒎𝒎𝒐𝒏𝒊𝒂 𝒊𝒔 𝒂 𝒄𝒐𝒏𝒄𝒆𝒓𝒏, 𝒂 𝒃𝒆𝒕𝒕𝒆𝒓 𝒂𝒑𝒑𝒓𝒐𝒂𝒄𝒉 𝒎𝒂𝒚 𝒃𝒆 𝒕𝒐 𝒎𝒊𝒏𝒊𝒎𝒊𝒛𝒆 𝒕𝒉𝒆 𝒗𝒐𝒍𝒂𝒕𝒊𝒍𝒊𝒕𝒚 𝒐𝒇 𝒂𝒎𝒎𝒐𝒏𝒊𝒂 𝒊𝒏 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄 𝒄𝒉𝒂𝒔𝒔𝒊𝒔 𝒓𝒂𝒕𝒉𝒆𝒓 𝒕𝒉𝒂𝒏 𝒓𝒆𝒑𝒍𝒂𝒄𝒊𝒏𝒈 𝒊𝒕 𝒘𝒊𝒕𝒉 𝒉𝒊𝒈𝒉 𝒍𝒆𝒗𝒆𝒍𝒔 𝒐𝒇 𝒂 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍𝒍𝒚 𝒎𝒐𝒓𝒆 𝒅𝒂𝒎𝒂𝒈𝒊𝒏𝒈 𝒂𝒍𝒌𝒂𝒍𝒊𝒛𝒆𝒓 𝒔𝒖𝒄𝒉 𝒂𝒔 𝑴𝑬𝑨.” BUMMMER.
Simply putting our reason why we use it: Ammonia over MEA gives better results in 𝒗𝒊𝒃𝒓𝒂𝒏𝒄𝒚 𝒐𝒇 𝒄𝒐𝒍𝒐𝒖𝒓, 𝒑𝒓𝒆𝒅𝒊𝒄𝒕𝒂𝒃𝒊𝒍𝒊𝒕𝒚, 𝒂𝒏𝒅 𝒍𝒐𝒏𝒈𝒆𝒗𝒊𝒕𝒚. It is also 𝒔𝒖𝒑𝒆𝒓𝒊𝒐𝒓 𝒕𝒐 𝒈𝒓𝒆𝒚 𝒄𝒐𝒗𝒆𝒓𝒂𝒈𝒆then MEA based colours. We proudly use La Biosthetique’s Ammonia colour as it also only use 2% 𝒕𝒐 4% 𝒐𝒇 𝑨𝒎𝒎𝒐𝒏𝒊𝒂, minus the noxious smell, it’s 𝒆𝒏𝒗𝒊𝒓𝒐𝒏𝒎𝒆𝒏𝒕𝒂𝒍𝒍𝒚 𝒈𝒆𝒏𝒕𝒍𝒆 and hand’s down the best option when worrying about what goes down the drain.